DIY Marketing
Your hub for do-it-yourself marketing success
Welcome to your go-to resource for DIY marketing! We created these resources specifically with small business owners like you in mind. Whether you’re just getting started or you’re ready to sharpen your DIY digital marketing strategy, this hub is here to walk you through the exact steps, tools, and tips you need to grow online visibility without hiring a full-time expert.
Looking For How to Market Your Small Business Yourself?
Marketing doesn’t have to feel overwhelming. With the right knowledge and the right checklist, you can build a DIY marketing plan on your schedule, at your own pace.
What Is DIY Marketing?
DIY marketing stands for “do it yourself marketing.” It’s the process of building your marketing foundation (SEO, website, content, email, social, and more) without outsourcing everything to an agency or freelancer. If you’re a small business owner who’s motivated to grow and wants to stay hands-on, DIY marketing is for you!
Our DIY marketing resources:
Check out our DIY SEO Guide,
Hot Girls Know SEO!
SEO Tutorial Step-by-Step PSR
Your guide for DIY'ing SEO for marketing your business
Learn the foundations of SEO, from keyword research and on-page optimization to technical SEO and link building! This guide includes examples, checklists, and a practical step-by-step approach with specific examples to help you implement SEO on your own.
Get your Hot Girls Know SEO Guide + Checklist today!
SEO Checklist for Small Businesses
If you’re wondering how to do SEO on your own, what tools to use, and whether it’s even worth the time, this guide is your roadmap.
Tools to Support Your SEO Journey
Explore our curated list of SEO tools and software designed to support your do-it-yourself strategy. These tools help you analyze keywords, audit your site, monitor rankings, and more — even if you’re not a techie.
Learn more on how to do your own SEO
Subscribe to our YouTube Channel for DIY marketing, website, and SEO help
Subscribe to our Substack for entrepreneur advice & Manny's Roundup for monthly inspo
Learn about our SEO programs
Over DIY SEO?
If you've tried the do-it-yourself route and decided you'd
rather let the experts take care of it, we completely get it.
It's a lot to take on, and we're happy to help you via our
tried-and-true SEO process.
Local SEO
- Google My Business profile optimization & engagement
- Maximized the presence on local listings
- Area-specific keyword implementation
On-Page SEO
- Consistent content optimization
- Keyword alignment and targeting
- Data-backed, researched blogs
- Custom graphics to enhance visual brand
Off-Page SEO
- Thorough competition analysis
- Backlink outreach & domain authority strategy
- SEO audit and sitemap submission
- YouTube SEO & video embedding
Why do marketing yourself?
- It’s budget-friendly for growing businesses
- You stay in control of your website and messaging
- You gain long-term marketing knowledge
- You’ll actually understand what’s working (and what’s not)
But also, why do it yourself?
- You can DIY up until a certain point
- At some point you will be wearing too many hats as a SBO
- When you're stuck at scaling, that's when it's time to hire!
- This is where we come in, to take mktg off your plate
Why our clients trust our digital marketing DIYs
