The Bare Minimum Marketing
To-Do’s Checklist
A simple, guided checklist for service-based small businesses who want to DIY their digital marketing on a small budget, without spiraling into 47 open tabs and diving down 3 rabbit holes. (Did we mention it’s Free.99?)
What this checklist is (and isn’t)
We made this because small business owners ask us the same question on repeat:
“Where do I start with marketing?”
This to-do list is the “start here” answer.
It’s not a 50-page marketing plan, and it’s not meant to cover every single marketing strategy on Earth. It’s the bare minimum foundation that helps you look legit online, get found, build trust with future customers, and actually turn interest into inquiries.
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What's the Bare Minimum Marketing To-Do List covers
• A clear checklist (with tips and tricks, so you’re not guessing)
• The essentials for your brand, website, social media, and local visibility
• Modern updates for today’s marketing landscape (hello, short-form video, Google Business Profile, and simple SEO)
• A weekly routine that keeps you consistent without eating your entire schedule
Who this checklist is perfect for
• Service-based small businesses
• New business owners who need a clear starting point
• DIY-ers who want a plan, not a pile of ideas
• Anyone who’s tired of guessing what “marketing” is supposed to mean
What all does this guide cover for digital marketing?
This isn’t a giant marketing course. It’s a guided checklist you can knock out in small chunks, with just the right amount of context to help you follow through.
1
Business Identity
Get clear on what you do, who you help, and how you want to show up, so your marketing feels consistent (and not random and extremely overwhelming).
2
Getting Online
The essentials for a website that looks legit, builds trust, and makes it easy for people to take the next step.
3
Social Media
A simple plan to show up without living on your phone, plus how to repurpose content so you’re not constantly reinventing the wheel. We encourage you to find one and stick it out without falling into the classic social-media-burnout-vicious-cycle.
4
Local visibility
The basics that help you show up in search and maps, and start building trust faster in your local area. Your local community is the best place to start getting customers beyond your network of family and friends!
5
Plus! A weekly routine
A realistic plan you can stick to, even when your schedule is packed. I know all fellow business owners can relate.
Real talk: marketing doesn’t have to be complicated.
We’re Mad Banana Marketing: serious about marketing, unserious about (pretty much) everything else.
We built this checklist from the exact questions we hear every week from small business owners.
If you want a calm, practical starting point, you’re in the right place. Ready to get out of the guess-and-scroll cycle?