Recap!! Building a StoryBrand by Donald Miller
Clarify Your Message So Customers Will Listen - Let's Get Into It
We loved this session of Manny’s Business Book Club! We covered a high level overview of the book, the StoryBrand 7 (SB7) points, implementation steps & so much more. Read on for some of our notes, or watch the whole session on our YouTube channel.
Thank you to everyone who joined & participated! Okay let’s get started >>
Intro & Initial Thoughts
This book is AWESOME for small business owners. There is so much that you can takeaway and immediately apply to your brand messaging.
- Customers (c’er) should figure out your offer in 5 seconds on your website
- The importance of storytelling
- “Nobody can look away from a good story”
- What is noise – “if you confuse, you lose”
- filter noise by asking these questions from the perspective of a potential c’er
- what do you offer?
- how will it make my life better?
- what do i need to do to buy it?
- filter noise by asking these questions from the perspective of a potential c’er
- Nobody is interested until it matters to them
SB7 Overview
- Focus on a single c’er ambition
- Clever ≠ clear
- Open a story gap and then close it
- Find the one villian of the c’er’s story and personify it
- Don’t brag; use empathy and authority to show you have experienced their problem as well
- Use social proof (testimonials, statistics, awards, etc.)
- Have a plan –> tell them the plan
- What would a c’er be concerned about, preventing them to buy?
- Action can be many things (i.e. direct vs. transactional)
- CTA “buy now” should be everywhere
- Induce small amount of fear, sense of urgency
- Before/after approach
- C’er should be able to visualize the path & future
StoryBrand Discussion Question:
How well do you think your brand messaging measures up to the SB7 Framework?
P.S.- We offer brand audits – if you want us to take a look for you.
Implementation:
5 things you can do today, for relatively free:
- Create a 1-liner –> and put it everywhere
- Create a lead-gen & collect email addresses
- Create automated email drip campaign
- Collect & tell stories of transformation
- Create a system that generates referrals
Final Takeaways:
- Use worksheets provided in book to implement SB7 on your own brand
- Implementation can go beyond c’er messaging
- Your company culture/ employees should be ambassadors
- Invite your customers to be a part of the transformation
- Less noise!!!
Leave your comments, questions, and takeaways down below in the comments sections!
Watch our rebrand series >>
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