Mad Banana Case Study
Case Study: From Inconsistent Google Ads Performance to 140% More Leads
2x conversions. 140% more leads. Lower CPC & CPA.
Industry: Occupational Health | Service: Google Ads | Timeline: 6 Months
Google Ads Lead Growth
Some businesses know Google Ads should be working harder for them. They’re just not sure why the results aren’t there.
That was the case for this Mad Banana client. As a small business in the occupational health and safety space, they had been investing in Google Ads. But their performance was unpredictable, leads were limited, and their budget only allowed for a handful of clicks each day.
They knew there was potential. They just needed a clearer path forward.
The Problem:
Stuck in the fog
When this client first approached us, their Google Ads account was facing a few common challenges:
- Turbulent week-to-week performance
- A very limited ad budget
- High cost per conversion
- Only a couple of phone calls per week
- Conversion tracking issues that made it hard to measure success accurately
Like many small business owners, they were doing their best to generate leads online. Their advertising spend just wasn’t producing the consistent results they needed to expand.
The Solution:
Peeling back the chaos
Before increasing spend, we focused on building a stronger foundation. Our first step was to fix the account’s conversion tracking. This would allow us to accurately measure what worked and what didn’t.
The Strategy: Look good. Work good.
From there, we started cutting waste, improving lead quality, and making every dollar work harder. Here’s how we did it:
- Built a robust negative keyword list to block irrelevant and top-of-funnel traffic
- Adjusted bidding to better align with campaign goals
- Expanded bottom-of-funnel keyword targeting to capture users closer to making a decision
- Refined targeting to improve overall traffic quality
Once performance stabilized and results improved, we increased their budget to scale what was already working.
“If you’re in the market for an innovative agency, I recommend Mad Banana Marketing! They really know their stuff when it comes to web development and active search engine optimization.”
– Hailey R., real Mad Banana client
The Results: Where things get interesting
The account became more efficient, more predictable, and a whole lot better at generating leads.
Key outcomes
2x
increase in conversions
140%
more leads after scaling campaign budget
Lower
average cost per click
Low
cost per acquisition, even as lead volume increased
The Takeaway: Small tweaks, big impact
Our client learned that a more efficient Google Ads account can generate significantly more leads without sacrificing profitability. Instead of spending time guessing what needed to change, they gained a clearer strategy, stronger performance, and a campaign built for growth.
More Mad Banana results
After we rebuilt and refined their Google Ads strategy, this small business doubled their conversions and generated 140% more leads, while driving their cost per click and cost per acquisition down.
Ready to scale?
If your Google Ads account feels unpredictable, expensive, or stuck, you’re not alone.
Mad Banana helps service-based businesses stop guessing and start growing with Google Ads that actually pull their weight.