Mad Banana Case Study
Case Study: How We Drove 5x More Local Leads for an Occupational Health Clinic
33x more clicks. 13x more impressions. 5x more local leads.
Industry: Occupational health | Service: SEO + Website design | Timeline: 2+ years from new site launch
Local Lead Growth
This occupational health clinic provides DOT and non-DOT physicals, drug testing, respirator fit testing, and pre-employment health services. Their target audience is workers and employers needing fast, compliant medical clearances to stay on schedule and stay working.
The challenge? A brand-new website launched in April 2022 with no existing search presence, no rankings, and no authority in a competitive local market.
The Problem:
Stuck in the fog
Search demand was there. The site just wasn’t showing up for it yet. Before Mad Banana launched their site, the situation looked like this:
- Brand-new domain with no established authority
- Low engagement from Google Business Profile
- Minimal organic traffic despite strong local service demand
So even when people searched for DOT physicals or pre-employment screenings, our client often wasn’t part of the conversation.
The Solution:
Peeling back the chaos
We focused on building structure first, then layering in visibility. That meant aligning the website with real search behavior and building local and organic signals steadily over time.
The Strategy: Look good. Work good.
Our long-term SEO and local growth plan included:
- Service page optimization for DOT exams, drug testing, and fit testing
- Quarterly blog content built around real patient and employer search queries
- Google Business Profile optimization with posts and review support
- Technical SEO cleanup to improve crawlability and indexing
- Ongoing keyword refinement based on performance data
Nothing flashy here. Just the right foundation, built and maintained over time.
“If you’re in the market for an innovative agency, I recommend Mad Banana Marketing! They really know their stuff when it comes to web development and active search engine optimization.”
– Hailey R., real Mad Banana client
The Results: Where things get interesting
Once the foundation took hold, growth started stacking across both search and local visibility. Over time, the clinic shifted from low discoverability to consistent local search presence for high-intent occupational health services.
Key outcomes
~33x
more search clicks
Growing from 25 clicks in Q4 2023 to 836 clicks per quarter in Q3 2025
~13x
more search visibility
Increasing from 6.63K impressions to 85.2K impressions
5.3x
more calls from Google Business Profile
Rising from 9 calls to 48 calls
~4.9x
more website clicks from Google Business Profile
Increasing from 13 clicks to 64 clicks
~74%
more direction requests
Growing from 93 requests to 162 requests
The Takeaway: Consistency beats quick wins in SEO
Sustainable SEO growth isn’t built overnight. It comes from putting the right pieces in place, then improving them consistently over time. As the site’s technical foundation, content, and local presence grew stronger, search visibility followed. And it just kept growing long after launch.
More Mad Banana results
In case studies like this, we learn that the best local SEO strategies don't rely on one big breakthrough. Lead growth creates enough momentum that every improvement makes the next one even more valuable.
Want to build a website that works while you work?
Most occupational health clinics aren’t struggling because demand isn’t there. They’re struggling because they’re not showing up in the right places, in the right way.
We help service-based businesses take brand-new or underperforming websites and turn them into steady, search-driven lead sources through SEO, content, and local optimization.