Mad Banana Case Study
Case Study: How Strategic SEO Drove 668% More Traffic for an Occupational Health Clinic
668% web traffic increase. 4x more daily clicks. 49x more keywords.
Industry: Occupational health | Service: SEO | Timeline: 16 months
New Website SEO Growth
Starting a new business with a brand new website and domain can feel a bit like opening a store in the middle of nowhere and hoping someone stumbles across it. Fortunately, there are better ways to get noticed!
The Problem:
Stuck in the fog
When this client reached out to Mad Banana for help, they were struggling to stand out in a competitive local market. They needed a clear path to ranking, attracting qualified leads, and building credibility from the ground up. Without an established online presence, they were essentially starting at zero.
They knew where they wanted to go, but the path to get there was more than a little foggy.
The Solution:
Peeling back the chaos
Ranking higher isn’t about tricking search engines. It’s about making it crystal clear who you are, what you do, and why people should choose you. We knew we needed to make it easier for potential patients to find the occupational health clinic when they were actively searching for its services.
The Strategy: Look good. Work good.
We brought an SEO strategy to life through technical SEO, local optimization, content development, and ongoing performance monitoring.
1
Local SEO
We helped the business establish a strong local presence by:
- Optimizing their Google Business Profile
- Maximizing local directory listings
- Implementing area-specific keyword targeting
- Encouraging customer reviews
2
On-page SEO
To improve search performance and target the right audience, we:
- Conducted competitor keyword research
- Implemented targeted keywords and monitoring
- Built a keyword strategy with varying search volumes and difficulty levels
3
Technical SEO and authority building
We strengthened their website’s foundation through:
- Hierarchical title tag optimization
- Sitemap and URL submissions through Google Search Console
- Quarterly site audits and ongoing monitoring
4
Content strategy
To keep the momentum going, we:
- Researched and developed quarterly SEO-focused blogs
- Continuously optimized existing content
- Created helpful resources and custom graphics tailored to their audience
“If you’re in the market for an innovative agency, I recommend Mad Banana Marketing! They really know their stuff when it comes to web development and active search engine optimization.”
– Hailey R., real Mad Banana client
The Results: Where things get interesting
Over just 16 months, all that work started adding up in a big way.
Key outcomes
668%
increase in website traffic
4x
increase in daily click engagement
4,960%
increase in the client’s organic keyword portfolio
49x
more keywords ranking in search results
150+
spot improvement in average organic position
71%
share of top-ten search results for target queries
15,000
forecasted monthly visits based on current trends
The Takeaway: SEO momentum starts with a strong foundation
Starting from scratch isn’t a disadvantage when the right strategy is in place. With a strong SEO foundation and consistent optimization, this clinic built lasting search visibility that continues to attract qualified traffic long after launch.
More Mad Banana results
For a brand new local business starting from zero, our SEO strategy led to a 668% increase in web traffic, a 4x boost in daily clicks, and a 4,960% growth in their organic keyword portfolio in just 16 months.
Tired of being the internet's best-kept secret?
If your ideal clients can’t find you, they’re finding someone else. Mad Banana helps small, service-based businesses move out of the fog and into the spotlight.