Mad Banana Case Study
Case Study: How Dailey OccMed Services Grew Search Visibility 17.7x With SEO
17.7x more search visibility. 9.6x more organic clicks. 3.6x more website clicks.
Industry: Occupational health | Service: SEO + Website design | Timeline: 18+ months
Visibility from Scratch
Dailey OccMed Services is an occupational health clinic offering DOT and non-DOT physicals, drug testing, fingerprinting, and other employer health services. When they launched a brand-new website in 2023, they were starting with almost nothing in search.
Today, their website attracts qualified traffic and continues to build momentum through SEO.
The Problem:
Stuck in the fog
Launching a new website means starting from zero, with no rankings, no history, and no trust signals. The biggest challenges included:
- Brand-new domain with no established search authority
- Only 11 pages live at launch
- Middle-of-the-road PageSpeed scores (72 desktop, 51 mobile)
- Thin meta phrases and limited internal linking across the site
- No real search visibility to speak of
The Solution:
Peeling back the chaos
Rather than looking for a quick SEO win, we built a long-term content strategy centered around the questions employers and drivers were already asking. As our content grew, we made sure to keep the technical side of the website tight. This strategy gave Google plenty of reasons to trust and recommend Dailey OccMed Services.
The Strategy: Look good. Work good.
We treated this like building a house: foundation first, then the stuff that gets people in the door. Our strategy included:
- Technical SEO improvements to strengthen the site’s foundation
- Page development for services like DOT physicals, drug screens, and fingerprinting
- Quarterly educational blogs targeting high-intent search questions and employer FAQs
- Google Business Profile posting and optimization to build local visibility
- Ongoing technical SEO and on-page optimization (not just a launch-day checklist)
- Continuous monitoring to catch issues before they slow things down
And instead of treating SEO like a one-time project, we kept building on those gains quarter after quarter.
Mad Banana Marketing is wonderful to work with! They check in monthly with progress, and if I have any recommendations, they instantly make the changes. They are amazing!!!
-Dr. Wise of Dailey OccMed Services
The Results: Where things get interesting
In under two years, this clinic went from a blank slate to a clinic that shows up when people are searching.
Key outcomes
17.7x
more search visibility
Growing from 2.66K impressions in Q4 2023 to 47K impressions in Q3 2025
9.6x
more organic clicks
Increasing from 22 clicks in Q4 2023 to 212 clicks in Q3 2025
3.6x
more website clicks from Google Business Profile
Rising from 5 clicks in Q1 2024 to 18 clicks in Q3 2025
~49%
more direction requests
Increasing from 95 requests in Q1 2024 to 142 requests in Q3 2025
The Takeaway: Slow and steady builds something real
Starting from zero doesn’t mean staying there. With a strong SEO foundation and consistent optimization, even a brand-new occupational health website can build meaningful visibility, attract qualified search traffic, and continue gaining momentum over time.
More Mad Banana results
Mad Banana Marketing is wonderful to work with! They check in monthly with progress, and if I have any recommendations, they instantly make the changes. They are amazing!!!
-Dr. Wise of Dailey OccMed Services
Ready to build your SEO from the ground up?
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